ROAS calculator
Revenue from ads divided by what the ads cost. Type your numbers - no signup, no email.
Fill the fields above - the result updates as you type.
What counts as a "good" ROAS?
It depends entirely on your margin. A 3x ROAS is great at 60% product margin and a slow leak at 25%. That's why platform dashboards mislead: they celebrate revenue, but you bank profit. One more trap: each ad platform reports its own attributed revenue, so adding their ROAS numbers together overstates reality - divide total store revenue by total spend for the honest blended number.
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