Shopify says €9,400. Facebook says €5,100. Who's lying?
Nobody. Each platform counts differently - and each one grades its own homework. Here's what's actually going on, and the one number that can't lie to you.
Why every dashboard disagrees
| Platform | What it counts | Why it differs |
|---|---|---|
| Shopify / Woo | Every order, whatever caused it | Includes repeat buyers, email, organic - not just ads |
| Meta | Orders it can match to an ad view or click | Misses blocked tracking; claims some sales other channels also claim |
| Orders it attributes to Google clicks | Same sale can appear here AND in Meta - both "made" it | |
| GA4 | Its own modelled sessions | Different cookie windows, consent gaps, sampling |
Add those platform numbers together and you'll often "earn" more than your bank account saw. That's not fraud - it's four referees each scoring their own match.
The number that can't lie: blended ROAS (MER)
Divide total store revenue by total ad spend, all platforms. No attribution model, no double counting - just money out vs money in. It won't tell you which ad won, but it tells you the only thing that pays rent: whether your marketing makes money overall.
How Magneety shows it
- Connects Meta, Google, TikTok and your store - one screen, one truth.
- Shows blended ROAS and, if you set your margin, real profit after ad spend.
- Flags when a platform's claimed revenue drifts far from store reality.
- Then lets you act on it - pause, shift budget, publish - in the same tab.
Magneety sells no ads and takes no cut of your spend - a flat fee is the whole business model. We grade every platform the same because we have no team in the game.
See the number that can't lie
Connect your ads and your store. Magneety shows what actually makes money - and fixes what doesn't, when you say go.
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