What Metricool actually is
Metricool is a social media planner. You write posts, drop them on a calendar, they go out across your channels, and afterwards you get engagement analytics per network. There is a free tier, the paid tiers are cheap by software standards, and social media managers like it for good reasons.
It also shows some paid advertising figures alongside the organic ones. That is reporting - numbers pulled in and displayed. It is not the same as creating a campaign, changing a budget, or knowing whether the campaign paid for itself.
Nothing about that is a criticism. A scheduler that stayed a scheduler and did it well is a rarer thing than it sounds.
Side by side
| Metricool | Magneety | |
|---|---|---|
| What it is for | Planning, scheduling and measuring organic social posts | Running paid and organic marketing against actual revenue |
| Who it fits | Social media managers, creators, freelancers handling content calendars | Owners and small teams who spend money on ads and want to know what it made |
| Price positioning | Free tier plus low-cost paid tiers - one of the best-value schedulers around | Flat: Starter €50, Pro €100, Scale €200 a month. More expensive, and doing a different job |
| Organic social | Its core: strong calendar, broad network support, solid engagement analytics | Yes - Facebook, Instagram, TikTok, LinkedIn - but a simpler calendar than theirs |
| Paid ads | Reporting on ad accounts | Publishes and manages real Google and Meta campaigns, changes budgets, pauses losers |
| Store and email | Not connected | Shopify, WooCommerce, GA4, Klaviyo, MailerLite, Brevo |
| Answers "did it make money?" | No. It can tell you what got engagement | Yes - orders and revenue against spend, one view |
Posts without a till are just activity
A social tool with no connection to your shop measures the only thing it can see: likes, reach, saves, follows. All real, none of them money. You can have your best engagement month and your worst revenue month at the same time, and a scheduler will report the first and never mention the second.
For a creator or a brand-awareness account, that is fine - engagement is the product. For a shop, it means the reporting cannot answer the one question you care about, which is whether last month paid for itself.
The second thing is scale of effect. Organic reach for a small business account is usually modest and slow. Paid, even at a few hundred euro a month, moves faster and is measurable. If you are choosing where to put your one hour a day, that ordering matters.
Connect the posting to the till
Magneety schedules organic posts across Facebook, Instagram, TikTok and LinkedIn, and puts them next to your ad spend, your store orders and your email results - so you can see which effort actually pays.
14-day trial · no card · cancel anytimeWhen you should NOT switch to Magneety
- You only need scheduling. If you run no ads and have no store to connect, Metricool does the job for a fraction of our price. Paying us would be paying for six features to use one.
- You manage many brands' calendars. Freelance social managers juggling client calendars are exactly who their team plans are shaped for.
- You need networks we do not cover. Their network list is wider than ours. If Pinterest, YouTube, Threads, Google Business posting or a specific channel is central to your week, check ours covers it before moving.
- Deep per-network analytics are the point. Best time to post, follower demographics, competitor benchmarking - that granularity is their strength, not ours.
Honest version: plenty of people should keep Metricool. Some run both, and that is fine too.
What you get instead, and what it costs
Magneety connects Google Ads, Meta Ads, Shopify or WooCommerce, GA4 and your email tool - Klaviyo, MailerLite or Brevo - plus organic Facebook, Instagram, TikTok and LinkedIn. It publishes and manages real campaigns, paces budgets on Pro, produces branded reports, and speaks plain English throughout.
If you want to understand what organic reach actually does for a business account, Meta's own Page insights documentation is a clearer read than most agency blog posts on the subject.
Starter €50, Pro €100, Scale €200 a month - plans here. Fourteen days free, no card.
Where to go next
Common questions
Does Magneety schedule social posts?
Yes - Facebook, Instagram, TikTok and LinkedIn, with a calendar and AI help writing the posts. It is a simpler calendar than Metricool has, covering fewer networks, and it sits next to your ad and store numbers rather than in its own world.
Metricool is much cheaper. Why would I pay more?
Only if you run paid ads or have a store. The extra money buys campaign publishing, budget pacing and a revenue view - none of which a scheduler does. If you do not run ads, it buys you nothing and you should keep Metricool.
Can I use both?
Yes, and some people do: Metricool for a heavy content calendar, Magneety for the paid side and the profit picture. There is no conflict between them and nothing to disconnect.
Which social networks does Magneety support?
Facebook, Instagram, TikTok and LinkedIn for organic posting. If your business depends on a network outside that list, check before you move - we would rather you did not find out afterwards.
Does Magneety show engagement analytics per post?
It shows post performance, but the emphasis is on how organic sits beside paid and revenue rather than deep per-network breakdowns. If your reporting need is follower demographics and best-time-to-post analysis, a dedicated social tool does that better.
See whether the posting is actually paying
Magneety puts your organic posts, your ad spend and your real orders in one view - then tells you where the next hour is best spent.
Try it free for 14 days 14-day trial · from €50/month after · see plans