What Hyros actually is
Hyros is ad tracking and attribution. It stitches a click to a person, follows that person across long sales cycles - email, calls, upsells - and tells the ad platforms which touch deserves credit. Its natural customer is coaching, info-products and high-ticket services, where a lead becomes revenue weeks later and often over the phone.
For that customer it is a serious tool. The whole product is built around the idea that platform-reported numbers lie by omission, and it is right about that.
It is also, deliberately, only measurement. Hyros does not launch your campaigns, does not write your ads, does not move your budget. It tells the truth and hands the truth back to you.
Side by side
| Hyros | Magneety | |
|---|---|---|
| What it is for | Attributing revenue across long, multi-touch sales cycles | Running paid and organic marketing end to end for one business |
| Who it fits | High-ticket, info-product and call-closed advertisers with real spend | Shops and small service businesses whose sales close online |
| Price positioning | Priced against tracked revenue, aimed at advertisers with meaningful monthly spend. Check their site for current terms | Flat: Starter €50, Pro €100, Scale €200 a month, whatever you spend |
| Can it change your ads? | No. It reports and feeds data back to the platforms | Yes. Publishes and manages Google and Meta campaigns, moves budgets on approval |
| Call and phone-close tracking | Yes - a core strength | No. If the sale happens on a call, we cannot see it |
| Setup effort | Real implementation work: tracking scripts, sources, testing. Assumes a media buyer | Connect accounts, answer plain questions, done in an afternoon |
| Everything else | Measurement only | Store, email, organic social, reports, budget pacing in one place |
Better attribution is not the same as more profit
Here is the uncomfortable arithmetic. Say a tracking tool improves how accurately you can credit sales. Good. Now what changes in your account this week? Nothing, unless you or somebody else opens the ad platforms and acts on it.
For an advertiser spending enough that a few percent of misattributed budget outweighs the subscription, that gap is worth paying to close. For a shop spending a couple of thousand a month, the biggest wins are usually cruder: a purchase event that is not firing at all, a campaign running below breakeven for a fortnight, budget sat on a channel that stopped working in March.
Fix the crude stuff before you buy precision. Most small accounts have a lot of crude stuff.
Find the crude problems first
Connect your store and your ad accounts and Magneety compares real orders against what each platform claims - so you can see whether you have a tracking gap, a spending problem, or both, before you buy an attribution suite.
14-day trial · no card · cancel anytimeWhen you should NOT switch to Magneety
- Your sales close on the phone. If a lead books a call and a human closes it days later, you need call-level attribution. We do not have it. That is the single clearest reason to stay with Hyros.
- Long, multi-touch, high-ticket funnels. Webinar to email sequence to strategy call to five-figure sale. Same-day checkout logic does not describe your business, and neither do we.
- You spend enough that measurement error is expensive. At high spend, a small percentage of wrongly credited budget is more than the subscription. The maths that makes Hyros look expensive at small spend makes it look cheap at large spend.
- You have a media buyer who lives in attribution. Someone whose job is reading models and running tests will get value from depth we deliberately do not offer.
If any of those is you, stay. A tool that fits beats a tool that is cheap.
What you get instead, and what it costs
Magneety connects Google Ads, Meta Ads, Shopify or WooCommerce, GA4, and Klaviyo, MailerLite or Brevo, plus organic Facebook, Instagram, TikTok and LinkedIn. It publishes and manages campaigns, not just charts them. On Pro it paces budget through the month and tells you where money should move, in plain English.
On tracking, our aim is narrower and more useful for a shop: get real orders reported reliably to the ad platforms so their own optimisation stops learning from half your customers. Meta documents that path in its Conversions API reference, and it is the single change that fixes most small-store reporting gaps.
Flat plans - Starter €50, Pro €100, Scale €200 a month, detail here. Fourteen days free, no card.
Where to go next
Common questions
Does Magneety do multi-touch attribution?
Not in the modelled sense that Hyros and Northbeam sell. Magneety compares what your store actually took against what each platform claims it produced, and gives you one blended view. That is a different instrument: less precise about which touch gets credit, much harder to fool about whether the month made money.
Can Magneety track phone calls?
No. If the sale is closed by a person on a call, Magneety cannot connect it back to the ad. That is a real gap and it is the main reason a high-ticket advertiser should not move.
Does Magneety send conversions server-side to Meta?
Yes, server-side conversion reporting to Meta is part of the product rather than an add-on. It means Meta learns from orders that the browser pixel never saw, which changes how it spends your budget, not just how it reports.
I run a store, not an info-product. Is Hyros wrong for me?
Not wrong, just aimed elsewhere. If your sales close in a checkout the same session or the same day, most of what you are paying for is the ability to follow a much longer path than yours. Spend that money on fixing the events you are already missing first.
What does Magneety cost compared to attribution tooling?
Flat: 50, 100 or 200 euro a month depending on plan, with a 14-day trial and no card. It does not scale with your ad spend or your revenue, which is the pricing model most attribution tools use.
Get an honest number, then do something with it
Magneety connects your store and your ad accounts, closes the reporting gap, and hands you the budget change worth making this week.
Try it free for 14 days 14-day trial · from €50/month after · see plans