What Northbeam actually is
Northbeam is a measurement platform for serious ecommerce advertisers. It collects click and order data, applies multi-touch attribution models, and offers views like incrementality and media mix so a growth team can argue about where the next hundred thousand should go.
It is enterprise-priced and enterprise-shaped: onboarding, a named contact, a team who will actually read the output. Its customers are brands with a person whose entire job is this.
It is measurement. It does not launch campaigns, write creative or move budgets. Somebody on the team does that afterwards, informed by what Northbeam said.
Side by side
| Northbeam | Magneety | |
|---|---|---|
| What it is for | Modelled attribution and media mix decisions at scale | Running the marketing of one small business, end to end |
| Who it fits | High-spend ecommerce brands with a growth or data team | Owners and small teams with no analyst and no media buyer |
| Price positioning | Enterprise attribution pricing, quoted per account. An order of magnitude above small-business software | Flat: Starter €50, Pro €100, Scale €200 a month |
| Data appetite | Excellent when fed a lot of conversions across many channels | Works from the first order. No model to starve |
| Can it change your ads? | No. It informs the humans who do | Yes. Publishes and manages Google and Meta campaigns, moves budget on approval |
| Who runs it | An analyst or growth lead | The owner, between other jobs |
| Everything else | Measurement only | Store, GA4, email, organic social, branded reports in one place |
Why small accounts cannot feed the model
Attribution models compare paths. To tell you that a particular sequence of touches converts better than another, the tool has to see that sequence many times over. With forty orders a month spread across two channels, it has almost nothing to compare - so it produces an answer that looks precise and moves every time you refresh it.
The failure mode is not that you get no answer. It is that you get a confident answer that will not hold up next month, and you make budget decisions on it. That is worse than a blunt number you trust correctly.
There is also the boring arithmetic: one month of enterprise attribution costs more than a year of small-business software. For that money to make sense, the decision it improves has to be worth a lot. At a few thousand a month in ad spend, it is not.
Start with a number you can actually trust
Magneety compares what your store took against what each platform claims it produced, and gives you one blended view for the month. Less modelled, much harder to fool.
14-day trial · no card · cancel anytimeWhen you should NOT switch to Magneety
- You spend at a level where a percentage point matters more than the fee. If a small improvement in allocation is worth more than the entire subscription, buy the better measurement. That is simply the right trade.
- You have a data or growth team. Someone who will run incrementality tests and act on media mix output will get value we cannot offer, because we do not produce that output.
- You advertise across many channels at once. The more channels overlapping on the same customer, the more a modelled view earns its keep. Two channels do not need a model. Eight might.
- You need warehouse-grade data export. If your analysts want raw event data flowing into BigQuery, that is not what we are.
If that is you, stay. Nobody wins when a tool is bought a size too small.
What you get instead, and what it costs
Magneety connects Google Ads, Meta Ads, Shopify or WooCommerce, GA4 and Klaviyo, MailerLite or Brevo, plus organic Facebook, Instagram, TikTok and LinkedIn. It publishes and manages campaigns rather than only measuring them, paces budgets on Pro, and produces branded reports.
The measurement philosophy is deliberately blunt: what did the business take, what did it spend, what is left. If you want to understand why platform-reported conversions and modelled attribution disagree in the first place, Google explains its own side clearly in the Google Ads conversion tracking documentation.
Starter €50, Pro €100, Scale €200 a month - plans here. Fourteen days free, no card.
Where to go next
Common questions
At what spend does attribution software start to pay for itself?
There is no universal threshold, but the test is simple: estimate what fraction of your budget you might be misallocating, multiply by your monthly spend, and compare it to the annual fee. If the fee is larger, you are buying a better view of a decision that is not worth that much yet.
Does Magneety do multi-touch attribution?
No. It shows blended performance - total spend against total revenue, with per-platform detail alongside - rather than modelling credit across touchpoints. That is a smaller claim, and at low order volume it is a more honest one.
Can Magneety replace Northbeam for a growing brand?
Up to a point. If you are moving from a few thousand a month towards ten or twenty, Magneety covers running the ads and knowing whether they made money. Once you have a data team asking incrementality questions, you have outgrown us and should say so out loud.
Does Magneety export raw data?
It produces reports you can share and download, but it is not a data warehouse pipeline. If your requirement is raw event-level data into your own storage, that is a different category of product.
What does Magneety actually cost?
Fifty, one hundred or two hundred euro a month depending on plan, flat, with a 14-day trial and no card required. It does not scale with your revenue or your ad spend.
Right-size the tooling to the spend
Magneety connects your ads, your store and your email, shows what the month actually made, and moves budget when you say go.
Try it free for 14 days 14-day trial · from €50/month after · see plans