Honest comparison

Revealbot runs the rule. You still have to know the rule.

A rules engine executes exactly what you tell it, at three in the morning, without complaining. That is enormously useful if you know what to tell it - and quietly dangerous if you are guessing.

Denislav Kalchevruns ads daily at Magnet Minds
Updated 2026-09-11 5 min read

What Revealbot actually is

Revealbot is cross-account ad automation. You write conditions - if this ad set's cost per result goes above this over three days, pause it; if that campaign beats this return, raise its budget by twenty percent - and it enforces them across Meta, Google and other accounts without you watching.

Agencies and professional buyers love it for good reason. Once you have a rule set that works, it removes an entire category of manual checking from your week, and it scales to dozens of accounts.

The product's assumption is that you already know your thresholds. It is an executor, not an adviser. Nothing in it will tell you that the number you chose is wrong.

Side by side

RevealbotMagneety
What it is forAutomating ad account changes with rules you writeDeciding what to change, then changing it with your approval
Who it fitsAgencies and experienced buyers running many accountsOwners and small teams with no media buyer
Price positioningTiered by the ad spend it manages, so the bill grows as you scaleFlat: Starter €50, Pro €100, Scale €200 a month, regardless of spend
Who supplies the judgementYou do. It is a faithful executorIt proposes the change and the reason. You approve or ignore
What the rules watchPlatform-reported metrics inside the ad accountsStore orders and revenue alongside platform numbers
Automation depthDeep - complex conditions, schedules, cross-account rule treesSimpler. Budget pacing on Pro, hard caps, one-tap changes
Beyond adsAds onlyStore, GA4, email tools, organic social, branded reports

The rule is only as good as the number it watches

Most automation rules fire on what the ad platform reports. That is exactly the number most likely to be wrong for a small store - the pixel misses orders, the platform claims sales that email produced, and the reported return drifts from what the bank account says.

Automate on top of that and you have built a machine that responds quickly and confidently to a distorted signal. It will pause a campaign that was actually profitable and it will do it politely, overnight, while you sleep.

The second failure is subtler: threshold choice. Pause below a 2x return sounds sensible until you work out that your margin means you break even at 2.8x. Now the rule is protecting a campaign that loses money on every sale. The engine cannot warn you, because you told it 2 and it believes you.

Get the threshold, not just the trigger

Magneety reads your store as well as your ad accounts, works out where each campaign actually sits against your margin, and proposes the change - which you approve in one tap.

14-day trial · no card · cancel anytime

When you should NOT switch to Magneety

  • You already have a rule set that works. If your thresholds are earned from experience and they hold, you need an executor. Do not pay for advice you can already give yourself.
  • You automate across many client accounts. Cross-account rule trees at agency scale are their strength and we do not match it.
  • You want granular control, not recommendations. Some people find "here is what I would change" patronising and would rather write the condition themselves. Fair. Take the rules engine.
  • Your automation is scheduled, not performance-based. Day-parting, launch-and-pause calendars, seasonal schedules - that is rules-engine work.

If any of those is you, stay put. We would rather lose the sale than the argument later.

What you get instead, and what it costs

Magneety connects Google Ads, Meta Ads, Shopify or WooCommerce, GA4 and Klaviyo, MailerLite or Brevo, plus organic Facebook, Instagram, TikTok and LinkedIn. It publishes and manages real campaigns. On Pro, AI budget pacing watches spend against the month and proposes where money should move, with a hard cap if you want one.

The difference in one line: a rules engine does what you decided, a pacing layer tells you what to decide. If you want to compare the underlying mechanics, Revealbot's own pricing page sets out their current tiers - we do not quote competitor figures here because they change and a stale number in our favour is not honest.

Starter €50, Pro €100, Scale €200 a month - plans here. Fourteen days free, no card.

Never automate on a number you have not checked Before writing any pause rule, confirm the platform is actually seeing your sales. Our guide on Meta missing your orders covers how to tell in ten minutes.

Where to go next

Common questions

Does Magneety have automation rules?

Not a general rules engine. It has budget pacing on the Pro plan, hard spending caps, and one-tap approvals for the changes it recommends. If you want arbitrary IF-THEN conditions across accounts, that is a rules engine and we are not one.

Can Magneety act on its own without me approving?

The default is that you approve changes. That is deliberate: a tool that moves your money while you sleep should have earned it first, and most owners want to see the reasoning for a while before handing over the wheel.

Why does using store data instead of platform data matter for automation?

Because the platform only counts the sales it saw. If the pixel is missing a chunk of orders, the reported return is too low and any rule watching it will pause campaigns that were actually profitable. Rules amplify whatever error is in the number they read.

Does Magneety get more expensive as I spend more?

No. Fifty, one hundred or two hundred euro a month depending on plan, flat. Spend-banded pricing is common in the automation category, so it is worth modelling what your bill looks like a year from now with either.

I am an agency. Which is right?

If you are running rule trees across many client accounts, the rules engine. If you want a per-client workspace with reporting your clients can see, look at our agency setup - but be honest about whether you need automation depth first.

Be told the threshold, not just handed the trigger

Magneety reads your store and your ad accounts together, works out where each campaign sits against your margin, and proposes the change worth making.

Try it free for 14 days 14-day trial · from €50/month after · see plans