What Triple Whale actually is
Triple Whale is a Shopify-first analytics and attribution suite. It pulls your store, your ad accounts and your email into one dashboard, applies its own attribution view, and gives a DTC operator a daily summary of what the business did. There are extras around it - surveys, creative reporting, forecasting - but the core is the dashboard.
It is built for brands with somebody whose morning routine is reading numbers. That is a real job in a real kind of company, and the product serves it well.
What it does not do is run your ads. It reports on them.
Side by side
| Triple Whale | Magneety | |
|---|---|---|
| What it is for | A daily analytics and attribution picture for a DTC brand | Running the marketing and knowing what it made |
| Who it fits | Shopify brands with a growth lead or a marketing hire | Owners and small teams doing it all themselves |
| Price positioning | Tiered and scaling with store revenue - the bill grows as you grow. Check their site for current terms | Flat: Starter €50, Pro €100, Scale €200 a month, whatever your revenue |
| Platform coverage | Shopify-first. Other platforms are less central | Shopify and WooCommerce both first-class |
| Can it change your ads? | Analytics and attribution, not campaign management | Yes. Publishes and manages Google and Meta campaigns, moves budget on approval |
| Attribution | Its own modelled view, deeper than ours | Blended: what the store took against what you spent |
| Beyond the dashboard | Add-on products around the analytics core | Email tools, organic social posting, budget pacing, branded reports |
The tab you close before the work starts
Watch what actually happens on a Tuesday. You open the dashboard, see that one campaign is dragging the week down, nod, and close it. Then the real task begins: which platform, which campaign, what change, and is the number you are looking at even complete.
For a brand with a marketing hire, that handover is fine - the dashboard informs a person whose job is the next step. For an owner with a shop to run, the handover is where the week dies. The insight was never the bottleneck.
The other thing worth naming is pricing shape. Revenue-scaled pricing means a good year raises your software bill automatically. That is a completely legitimate model, and it is a different bet than a flat fee. Decide which you would rather be on before you sign.
One tab for the number and the change
Magneety connects your store, your ad accounts, GA4 and your email tool, shows what the month made, and offers the specific budget move - which you approve without opening another platform.
14-day trial · no card · cancel anytimeWhen you should NOT switch to Magneety
- You want modelled attribution. Their attribution view is deeper than our blended one. If you spend enough for that difference to move real money, it is worth paying for.
- You have a growth lead or analyst. Someone who reads dashboards daily and acts on them does not need our action layer, and will want more depth than we give.
- You use a specific add-on product. Post-purchase surveys, creative analytics, forecasting - if one of those is load-bearing for you, check what you would lose before moving.
- You are Shopify-native and deeply invested in their ecosystem. A tool built around your exact stack has fewer edges than a broader one.
If any of that is you, stay. A tool that fits beats a tool that is cheap.
What you get instead, and what it costs
Magneety connects Google Ads, Meta Ads, Shopify or WooCommerce, GA4 and your email tool - Klaviyo, MailerLite or Brevo - plus organic Facebook, Instagram, TikTok and LinkedIn. It publishes and manages real campaigns, paces budget on Pro, produces branded reports, and is written for someone who does not want to learn platform vocabulary.
If you are on Shopify and want to check your own order data independently while you compare tools, the store data any of these products reads comes from the same place - Shopify's Admin API - so a difference between two dashboards is usually about how each one counts, not about which one has better data.
Starter €50, Pro €100, Scale €200 a month - plans here. Fourteen days free, no card.
Where to go next
Common questions
Does Magneety work with WooCommerce?
Yes, WooCommerce is a first-class connection rather than an afterthought. Several tools in this category are built around Shopify specifically, so if you are on Woo it is worth confirming that before shortlisting anything.
Is Magneety cheaper than a revenue-scaled analytics tool?
At small revenue the difference may be modest. The structural difference is that our price does not move when your revenue does - 50, 100 or 200 euro a month, flat. Whether that saves you money depends entirely on how your year goes.
Does Magneety have modelled attribution?
No. It shows blended performance - total spend against total revenue, with per-platform detail alongside. That is a smaller claim than a modelled attribution view, and at low order volume it is a more reliable one.
Can Magneety actually launch campaigns, or just report?
It launches and manages them. You answer plain questions about what you sell and who you want to reach, and it creates real Google and Meta campaigns, then handles budget changes and pausing afterwards with your approval.
What happens to my data if I leave?
Your campaigns stay in your own ad accounts and your orders stay in your store - Magneety reads them, it does not hold them hostage. Cancelling means you lose the unified view and the automation, not your advertising history.
The number and the fix, in one place
Magneety connects your store and your ad accounts, shows what actually made money, and makes the change when you say go.
Try it free for 14 days 14-day trial · from €50/month after · see plans